MicrogreensKC
MicrogreensKC is an up-and-coming new business that wanted to appeal to their niche market of selling fresh microgreens and microgreen products to customers online as well as to restaurants and health markets in the Kansas City area.
Starting with their logo, I designed a whole brand identity for them that translated to web, social and print. Using the iconic heart-shaped microgreen leaf as their mark, I worked in energetic greens to a sleek, bold design to promote MicrogreensKC's locally-grown microgreens as the gourmet choice for high-end restaurants as well as the healthy-conscience cliental.
Product packaging and online store
I created labels and packaging designs for all their products, then captured them in a product photoshoots, and promoted them in the online shop that I designed and developed. I provided all their digital and print needs - from business cards and banners to web and social.
