Loving God's Children came to me looking for a fresh, new look to compliment their established logo. There was little brand coherency across their different fundraising events and promotional materials, so I laid out a multi-stage plan to transform and unite their visual identity.

 

First, I started with a new color palette for their logo and brand. As a nonprofit organization that provides education, food and medical support to children in Zambia and India, I went with earthy tones, playful fonts, and ethnic patterns to compliment their identity.

 

Second, I created a logo for their sponsor program, Hope Family Tree. The logo ties in a heart similar to the Loving God's Children logo that is formed within the branches of a tree resembling an umbrella that symbolizes shelter and support.

 

Third, I designed promotional print materials including brochures, event programs, posters and letterhead. The next stage will be their digital presence and developing a website from the mockup I designed.